Personal branding holds limitless opportunities for motivated individuals. This is especially important to freelancers who rely on their personal branding as an industry expert to be hired and discovered by new prospects. Although the importance of personal branding for freelancers might seem like a no-brainer, how many people are trying to avoid it. And you do not even need marketing skills to build you own personal brand as a freelancer.

Social media is perhaps the most powerful tool for organic lead generation and customer engagement for businesses. However, before the product launch, the social media is often ignored — and not for a good reason.

The importance of a strong digitally present personal brand can not be undermined in a hyper-connected world that we now live in. Nor can it be neglected over excuses of lack of knowledge or resources. It is now easier than ever to start — you don’t even need to build a personal website to build your online presence. Any social media platform provides major opportunities for boosting your professional profile and reaching your target audience.