2019 has been a year of new marketing formats and widespread digital marketing implementation, taking the budgets away from traditional media to channel resources into the trendy world of social media. We have seen the rapid rise of interest for everything digital — we have also seen many fail to adapt.

Will 2020 be the year when we finally adapt? I’m looking at major trends set to change digital marketing.

Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.

Earlier this year, Instagram rolled out option Shoppable Instagram Feeds outside the US.

Music to every marketer’s ear, and the dream of every online merchant, right!

We are pumped up as you are so let me just go into more details what this features can do for you and how you can start preparing.

If you are tired of writing captions that end with a ‘click the link in bio’ to buy this product, then you will definitely love this feature.

Facebook announced a bunch of exciting Instagram updates coming in 2018 this week at their annual F8 conference.

Coming soon to Instagram: a brand new Instagram explore page, group video chat, and the ability to try on Kylie Jenner’s lip kits on Instagram.

Why should you, as a founder, invest in marketing early on? We get this question so often! Marketing is a crucial function of any business, and you should at least have a plan ready at a very early stage of your business development.

Every business owner understands the importance of advertising, but not so many turn to Social Media Influencer Marketing. So why use Influencer Marketing?

Here are five reasons why Influencer Marketing is worth investing your advertising budget:

Display ads is a perfectly fine advertising strategy to implement, as long as done with a consumer in mind. To answer your question, it is not the ad format that can cause any negative reaction - it is the execution of your ads. 

One of the most popular questions about social media is how it impacts SEO efforts.

The answer is, “it’s complicated”.

Social media marketing and Search engine optimization are often thrown into the same basket of digital marketing strategy. However, the relationship between the two is not exactly direct.

The performance of Google AdWords is indeed directly linked to your website relevancy and quality. The quality of any given website always must be a priority whether implementing paid search in a marketing strategy or not. Avoiding Google's penalties is also very simple: avoid any black hat SEO methods - now these won't get you on the first page either.

As a freelancer, or a solo-preneur, in the translation field, I have a hard time to find a balance between marketing my activity and technical skills and sharing a few personal details to "personalise" my business. How much is too much but, above all, too little?