It is the best to focus on a niche market that brings the most revenue to your photography business e.g. corporate portraits. However, in addition to ongoing marketing, you should look into creating short term marketing campaigns such as let's say holidays themed portrait services. When doing so, market research is a must: think about the times your business is in boom and when people need photography services.

Marketing any information product should start with identifying the value a consumer will receive from it and effectively communicating it. Your first step should consist of two parts: identifying a unique selling point and your target audience. Your target audience must be very specific: I understand that in your case it is the women who breastfeed. However, you can make it more specific than that: identify when they will be more likely to consider and purchase your course, what their interests are, where they live and what media they consume.

In my previous article I have covered the best practices on getting started with guest blogging. Finding and identifying relevant guest blogging opportunities is essential to make sure that you are reaching the right audience and get the most value out of it. However, pitching is perhaps the hardest part of it all. And how often do I see people getting it completely wrong! 

How would you pitch to go onto podcasts when you feel you have a message to communicate and want to reach a wider audience?

When starting a consulting service or working as a freelancer, your sales methods can boost or break your business.

These tips are perfect for any types of services of either a business or an individual service provider. Here are 5 easy ways to boost sales of your services:

I have been blogging on Medium for a few months now and one thing is certain — you have to treat it as any other social media network. The social media structure of Medium is what sets it apart from other blogging solutions like Wordpress and Squarespace. This gives a blog a much higher traffic compared to if you were to set up your own website, although it does limit the level of control you have over your blog too. To become truly successful at blogging on Medium, there are a few must-do’s:

Viral content is highly coveted, although getting your videos go viral is no easy task. Highly shareable content can give your business or a freelancing career a lift, driving visitors and conversions. However, having your video go viral on the internet is like winning a lottery. Do you ever wonder what it takes to create a viral video?

While creating a viral video is part science and part art, here are some tips from the team of 2hats to keep in mind when working on your next big video idea:

Social media is crucial for small business marketing, not only it is a free marketing tool, but also a channel to engage and retain customers. Choosing a social media channel for business should be based on the target audience you are trying to reach as well as your Business goals and values.

Every job comes with a set of challenges. At a startup, these challenges are magnified with the pressure of building something new that is yet to be proven. Marketing a startup can be a challenge as you and your team have a huge responsibility to take a tiny seed and grow it into a forest. Marketing a startup is completely different to marketing a corporation.